Everyone starts out inexperienced when it comes to writing compelling sales copy. However, it’s a skill that can be developed over time. Even if you’re just getting started with copywriting, it is still a crucial ability to possess in order to make your business succeed. In this post, we’ll explore how to write the type of content that encourages customers to purchase your product without being sleazy.

It’s your job to direct leads to find out what you’re selling, why you’re selling, and why they need to buy it. But not all sales pages are created equal. Everything about your page needs to focus on helping your potential new customer feel like buying your product or service is the right choice. That your product, above all others, will help them achieve their goal.

And just like that I’m 40! Wow, I can’t believe I’m entering a new decade, and while I feel  the same as I did yesterday, and the day before there’s something new exuding from me — I’m a real grown woman and I love it. When I first thought about writing this blog, I thought […]

Process. Process. Process. As a business owner, you will say this word often. But, you’ll also have to use it in action. Whether you operate a small business without employees or a larger company with just a few, writing down your most essential procedures will prove to be beneficial. Having a documented, formal process makes […]

It takes years to brand yourself, build trust and establish a stable clientele. However, all this could be jeopardized in seconds if you continue to make career-ending mistakes.  In my latest Copy Magnet TV episode, I cover bad habits that could hinder your copywriting business before you ever start. Every entrepreneur wants their business endeavors […]

The greatest obstacle to achieving success is yourself. These limiting mindsets could be what’s preventing you from creating more in your freelance writing business and reaching your entrepreneurial goals. In my latest Copy Magnet TV episode, I identify self-limiting beliefs that hold you back from the future you envision for yourself; and steps to move […]